Born out of the frustration with over-priced, over-engineered and over-masculine shaving products, the client wanted to take on consumer giants like Gillette and Schick that dominate the men’s 2.4 billion dollar shaving market by producing a sleek ergonomic razor and shaving cream kits sold directly to consumers through its online shaving kit subscription service. Unlike these brands, Project Shave aims to change the stigma around disposable razors. The negative impact that they have on the environment is often overlooked. This brand combats that idea by creating a sustainable solution. Project Shave is all about its customers but not at the expense of the environment.
